Waikato Draught

Waikato Draught

Campaign

Agency: King St
Client: Waikato Draught

Evoking a sense of pride with a bit of tongue-in-cheek, it’s all about ‘Local Rules’. This campaign targets diehard fans of Waikato Draught.

A series of billboards were created and placed strategically around the Waikato region.

Waikato Draught Billboard
Waikato Draught Billboard
Waikato Draught Billboard

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